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SEO Terminology

  • Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion. The theory is that the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines.
  • Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion. Usage of the term "search engine marketing" has been inconsistent. The trade association Search Engine Marketing Professional Organization (SEMPO) includes search engine optimization (SEO), and SEO is also included in the industry definitions of SEM
  • Website Optimization is a comprehensive optimization effort practiced by Marcus Interactive combing SEO techniques with web marketing and classic business sense. By Optimizing not just your search, but all elements of your site, your site will retain your visitors longer and increase your chances of turning visitors into customers.
  • Meta tags are HTML or XHTML elements used to provide structured metadata about a Web page. Such elements must be placed as tags in the head section of an HTML or XHTML document. Meta elements can be used to specify page description, keywords and any other metadata not provided through the other head elements and attributes.
  • Keyword Optimization : It would not be a very wise decision to rush into search engine marketing without having a set of relevant keywords ready beforehand. Search engines are all about keywords. The web surfer type in their search in the form of keywords and the search engines show results analyzing the relevance of those keywords in the web world.

    A website that wishes to rank itself in the search engine result pages, must have their most related keywords ready before they begin their Search Engine marketing program. These set of keywords are usually segregated into the primary, secondary and other related key words or phrases which best match the core content of the websites. Many web masters also tend to optimize their website with keywords based on their products, services or content. A key element when deciding on which keywords to use is to remember that people will search their own way, not the way you want them to. Hence following existing keyword data is more important than what the site owner wants to be found by.
  • ALT Tags: The alt attribute is used in HTML and XHTML documents to specify alternative text (alt text) that is to be rendered when the element to which it is applied cannot be rendered. A visually impaired reader, who is using a screen reader such as JAWS or Orca, will hear the alt text in place of the image. A text browser such as Lynx will display the alt text instead of the image. A graphical browser typically will display only the image, and will display the alt text only if the user asks it to show the image's properties. Many graphical browsers can be configured to show the alt text instead of the image.
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