2014 has seen a huge shift in Search Engine Optimization(SEO) strategy. Taking it’s lead from Google, ru...
On Friday, October 17th, Google rolled out it’s 3.0 update of the Penguin search algorithm. According to Google, the update will affect approximately 1% of all English language websites. The main component of the update deals with your website’s backlinks. Yup, as I’ve said time and again, if you are paying some Third World company good […]
For years, website owners have been encouraged in a rather vague way to create social media profiles in order to aid their SEO efforts. Finally, there is a concrete way to use one specific social media platform to impact your web traffic.
Since almost all of the major players in social media are using hashtags to aggregate content, with Facebook adding the functionality in June of 2013, I’m predicting more campaigns based around them rather than individual platforms. As recent as a year ago it was typical for marketers to add their web address and social buttons for Facebook, Twitter, YouTube etc to most of their advertising collateral.
Facebook just changed it’s newsfeed and sharing formats and savvy companies are looking for ways they can maximize their exposure. Here’s a few hints in how to thrive with the new newsfeed: 1. Post More Visual Content. Facebook’s new look is flooded with enhanced images of every variety — an entire feed can be viewed […]
Social media is being used by companies large and small to connect to existing and new customers and increase business. The problem is that many companies don’t understand social media and how the game plan has changed from marketing of 10 or 15 years ago.
I’m asked quite often questions about what increases a website’s ranking in Google’s (and to a lesser degree, Bing’s) search engine results pages. I’ve included some of the more frequently asked questions and my answers/suggestions.
You’ve read about the Panda update which caused a huge fuss some months back and now a Penquin update and you’re starting to wonder why the menagerie and what’s it all mean to you.
The most important person out there is that one that finds your site, by whatever means. To give them a clear, concise, easily navigatable website is the holy grail.
Normally I use this space to talk about Website Marketing and how to grow your business using the latest tools and know-how. But I am also a movie lover at heart and what I’m seeing on what should be the biggest night celebrating American film drives me to write. What can be done to make […]