One of the biggest fallacies on SEO is that you need to target specific keywords to improve your traffic and, by extension, your business. Keywords. of course, are words and terms that people search on to find what they want. If you focus on just keywords and nothing else, you will have the problem that […]
1/6th of our waking hours, we spend connected to the Internet. 78% of Internet users search online for information about products before purchase. People are looking to user generated content to form their purchasing opinions. Your web presence needs to be available to them 24/7/365 in the way they want to see it. Your website […]
On Friday, October 17th, Google rolled out it’s 3.0 update of the Penguin search algorithm. According to Google, the update will affect approximately 1% of all English language websites. The main component of the update deals with your website’s backlinks. Yup, as I’ve said time and again, if you are paying some Third World company good […]
Since almost all of the major players in social media are using hashtags to aggregate content, with Facebook adding the functionality in June of 2013, I’m predicting more campaigns based around them rather than individual platforms. As recent as a year ago it was typical for marketers to add their web address and social buttons for Facebook, Twitter, YouTube etc to most of their advertising collateral.
Facebook just changed it’s newsfeed and sharing formats and savvy companies are looking for ways they can maximize their exposure. Here’s a few hints in how to thrive with the new newsfeed: 1. Post More Visual Content. Facebook’s new look is flooded with enhanced images of every variety — an entire feed can be viewed […]