Small Businesses Need to Help Themselves
I love small businesses. I would rather support one than a national chain as a consumer. Over the past 15 months, many small businesses have gone under because of the fallout from the COVID-19 pandemic. Today many small businesses are struggling to survive. As a digital marketer, I have offered my assistance, [particularly to mom and pop restaurants who have borne the brunt of the financial damage. What I’ve found is that many refuse to do even the bare minimum to help themselves. Things like no website, broken website or redirected websites are common. But those things need investment by the business. What really disappoints me is when a restaurant doesn’t even bother to claim their own listing on Yelp. Yelp has become a critical property to be found on. Many diners make their decisions based on the rankings and by not claiming their account, restaurants risk elements on their page going out of their control. Things like business hours, pictures, descriptions, categories can all be wildly wrong.
As a small business owner, I try to control the controllable. I hope this reaches those who aren’t and encourages them to help themselves, even in the most basic way. We’ve lost too many businesses to this pandemic.
#digitalmarketing #restaurantmarketing #smallbusinessmarketing